Build a proven system for audience growth.
A step-by-step blueprint for rapidly growing your online business while slashing your working hours in half.
Join 37,000+ other entrepreneurs
"Grew my community by 100k"
"100x'd my clarity"
"Grew my following by 40k"
"Within one week of finishing Matt's cohort, I signed three
new clients."
Alice Moon
Cannabis Media Maven
“I've grown my LinkedIn following to 25k, and surpassed $1M ARR.”
Steve Gatena
Founder, Pray.com
“I wish I had this when I started 6 years ago.”
Sierra Madre
Founder & CEO at Oblong
What do businesses like Tesla, Red Bull, and Hubspot have in common?
They leverage audience growth to dominate their niche.
Contrary to what you may have been told, growing an online audience and brand isn't something that “just magically happens.”
It’s the result of leveraging tried and trusted systems:
- Content systems
- Distribution systems
- Community systems
- Referral systems
Do you ever feel like no matter how many hours you work, you can’t seem to get your business to grow?
Have you built a successful business, but you spend 12 or more hours a day keeping everything going, and it’s slow sucking your life away?
I’ve been there.
Hi, my name is Matt.
And after 14 years of building communities of 14+ million and multiple 8-figure businesses...
I’ve managed to synthesize a series of systems that turn audience growth from something mysterious and magical into something concrete.
In Founder OS I’ll show you how to:
-
Find your niche and create a community of millions of loyal fans
-
Build a business that changes the lives of others
-
Build a team that is inspired and connected to your vision
-
Feel energized, aligned, and excited to take your business to the next level
You do not rise to the level of your goals.
You fall to the level of your systems.
- James Clear
Course Curriculum
The Step-By-Step Formula For Building A Successful Online Business
Module 01
Find Your Calling
Get clear on your vision and dream customer
Module 02
Build Your Operating System
With 2 proven frameworks
Module 03
Grow Your Community
Identify your market and grow your community
Module 04
Scale Your Business
Transform people’s lives by connecting them to your vision
Bonus Material
Personal Board Meeting
My system for building traction in my personal life and business
Private Founder OS Community
Exclusive community of like-minded founders growing together
Live Q&A with Matt
Learn directly from Matt, get clarity, and build relationships with other founders
Company Wiki
Organize your vision, mission, values, and goals with extreme clarity using a tried and true company wiki
Content Strategy Template
The playbook I used to grow herb to 14 million people
Productivity Hacks
Save 3 hours of time a day and focus more on what really matters
Hiring Scorecards
A template I have built to hire people from Shopify, Google, and Facebook
Scaling Cheat Sheet
Build a content flywheel using a proven framework
What the experts are saying about Matt’s systems
Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business and life. He doesn’t accept that good business and good life should be mutually exclusive.
Alex Lieberman
Co-Founder, Morning Brew
Sold Morning Brew $75M to Business Insider
The proof is in the pudding. Matt’s approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I’ve ever seen.
Sahil Bloom
Investor | Entrepreneur | Creator
Followed by 850k+
I love Matt’s advice and systems because they’re based on his experience. Founder OS Program is the exact system he used to build a community of 14 million and grow not one, but two $10M+ companies.
Austin Belcak
Founder, Cultivated Culture
Followed by 1.5M+
How do I know if Founder OS is for me?
Founder OS is not for you if...
Founder OS is for you if...
- You’re more interested in doing things “your own way” and aren’t willing to listen to outside feedback. We emphasize proven systems, not our ego.
- You want to stay anonymous. This program focuses on helping people stand out online and create a loyal community of dream customers.
- You care about more about following the latest business “trends” or “hacks” over using proven methods to accomplish your goals. We rely on mentorship, a community of fellow founders, and proven systems to help you achieve your goals.
- You’re looking for a “quick fix” for your business problems. This program will help you build an enduring brand and business. It’s going to take work on your end and it takes time to implement.
- You’re a founder who cares about delighting your community and wants to level up and make a serious impact.
- You want a structured approach to making money online using tools and systems to increase efficiency and leverage.
- You run an online business. This program is designed for founders, by founders. I’m going to share with you the frameworks I learned the hard way.
- You know that the real magic is in the execution. You like to action what you learn and stay accountable to your goals.
- You want proven frameworks, insights, and tools for scaling your company and avoiding fatal mistakes.
- You want to scale your business without burning yourself out or sacrificing your health and well-being.
Complete
$14,994
$1,997
- Self-paced course
- 4 lessons
- Founder OS Certification
- Exercise templates
- 12 Live Q&A sessions with Matt ($9,997 value)
- Access to Founder OS Community ($9,997 value)
- Content strategy template
- Scaling Cheat Sheet
30-day money-back guarantee
If you’re not happy with the course after giving it an honest shot, I’ll refund you no questions asked
Learn MoreYour other
options.
The systems I teach in Founder OS are based on my 14+ years of experience in the trenches and won’t be found anywhere else...
Here are some of the closest alternatives.
Growth Books
Reading is great. But books do not provide you with the accountability needed to help you reach your goals.
Most people struggle with taking action and this is what Founder OS focuses on - massive action.
Marketing Degree
Education is useful but expensive. Degrees take a lot of time and effort and often the professors are academics, not founders or entrepreneurs.
Founder OS has been described as “a crash course to become a successful founder.”
Growth Consultants
Great consultants are hard to find and expensive. Educating yourself is much faster and gives you the skills for the rest of your life.
In 5 classes you’ll be stronger at growth and systems than 99% of consultants.
FAQs
How long is this course?
Is this a video course?
When can I start the course?
Can I pass this as a business expense?
Do you offer a guarantee?
What will I be capable of doing after the program?
Complete
$14,994
$1,997
- Self-paced course
- 4 lessons
- Founder OS Certification
- Exercise templates
- 12 Live Q&A sessions with Matt ($9,997 value)
- Access to Founder OS Community ($9,997 value)
- Content strategy template
- Scaling Cheat Sheet
30-day money-back guarantee
If you’re not happy with the course after giving it an honest shot, I’ll refund you no questions asked
Learn MoreWant to grow your audience and brand?
Founder OS is a newsletter that gives you need-to-know systems to grow your audience, brand, and community.
30-day money-back guarantee
If you go through the entire course, complete all exercises, and Q&A sessions and decide that it’s not what you need on your founder journey…
…as long as it’s within 30 days of joining…
I’ll refund you no questions asked.
Of course, I HIGHLY doubt you’ll have to take me up on this…