Trusted by Founders From Ambitious Brands
The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met. His philosophy and practices helped grow Herb to 14 million people and is changing the way people think about cannabis. He also has one of the fastest-growing personal brands on the internet.
Founder, The 20 Hour CEO
This is what I wish I had when launching my very first business. Matt has been building communities and businesses at scale for years.
I can't imagine a better course, or a better teacher to help entrepreneurs build their brand, community and business.
Investor | Entrepreneur | Creator
Proof is in the pudding. Matt's approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I've ever seen.
Founder, Contrarian Thinking
Matt can take you from 0 to 60 with a personal brand… fast. I'd listen to him.
Musk. Zuckerberg. Jobs. Gates.
Like the conquerors of legend - Alexander the Great, Julius Caesar, and others…
These founders set out to create their own modern empires…
And they did it.
But here’s the cold, uncomfortable truth.
Most founders are trying to build an empire while playing in a sandbox.
Because even if they don’t have aspirations as big as Jobs or Musk…
They still have to SHOW UP like they’re planning to decimate the opposition and leave a legacy that will last for generations.
Otherwise, they’ll be overtaken and left in the dust by the competition.
Over the past 14 years I’ve managed to build not just one, but THREE modest empires.
My first I sold for 8-figures.
The second I’ve scaled to $5M ARR and a community of 14 million with ZERO ad spend.
And my third is currently growing at 30% per month, and is regularly getting featured by major sources as a “brand to follow.”
How did I do it?
The importance of content cannot be overstated.
Content increases your surface area for acquiring new clients, making incredible connections, growing a thriving community and generating large amounts of cash.
But content isn't just about building an audience and growing a following…
It’s a conduit that allows you to increase your impact and grow your brand to new heights.
However most founders suck at creating content.
And it’s limiting their growth and the potential of their brand.
Luckily, you’re about to discover the closest thing to an empire-building cheat code.
Over the past 14 years, I’ve also spent millions to sit under leading experts from YouTube, Complex, Google, Morning Brew, NowThis, BuzzFeed, and Meta…
Learned the best frameworks for scaling content, scaling brands, and building revenue…
Invested 40,000+ hours into developing mastery of these frameworks…
And created over 36,000 pieces of content.
The combination of my experience and efforts has allowed me to distill the process of creating a Content Empire into a simple, straightforward series of systems.
And these systems are so refined,they will work for almost anyone.
Provided they show up with the tenacity and willingness to put in the work.
Are you ready to start building your own Content Empire?
What You'll Discover in Content Empire OS
My proven system for becoming “omnipresent” and unignorable online
The 3 key components essential for a profitable personal brand.
My step-by-step system for creating a 60-day content cue in less than 1 hour
How to unlock the Mastery Mindset and dominate your niche
My personal system for creating 30 pieces of content in 30 minutes
The best ways to grow your personal newsletter
Tools and processes for SLASHING your content creation time
“Attention is the new oil” and your personal brand is the pipeline to tap into this billion-dollar resource.
Discover the framework of Content OS that will serve as your “master plan” when you build your own Content Empire.
You’re competing with every other brand for the new most valuable resource…
You need to stand out and draw in your ideal audience.
Discover how you can become #1 in your category and leave your competition in the dust.
How to Create 30 Pieces of Content in 30 Minutes
This is where the rubber meets the road.
It’s time to take action and start creating content.
Discover my 30 Pieces of Content in 30 Minutes strategy, and map out a plan to create your first 60 days of content.