Trusted by Founders From Ambitious Brands
The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met. His philosophy and practices helped grow Herb to 14 million people and is changing the way people think about cannabis. He also has one of the fastest-growing personal brands on the internet.
Founder, The 20 Hour CEO
This is what I wish I had when launching my very first business. Matt has been building communities and businesses at scale for years.
I can't imagine a better course, or a better teacher to help entrepreneurs build their brand, community and business.
Investor | Entrepreneur | Creator
Proof is in the pudding. Matt's approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I've ever seen.
Founder, Contrarian Thinking
Matt can take you from 0 to 60 with a personal brand… fast. I'd listen to him.
“My account was suddenly blocked….and I lost my 1M followers…”
Building a large following online is great…but here’s the unfortunate reality -
You don’t “own” a single one of those followers.
They’re what I like to call a “rented audience.”
And they could be taken away from you in seconds based on whatever mood Zuckerburg or Musk find themselves in.
Luckily there’s a way you can truly “own” your audience and turn this following into a source of consistent and growing revenue.
And I’m going to show you exactly how you can do it.
Growing a large following on social media is just a means to an end.
Our #1 priority is funneling those free followers from a platform you don’t control - to one that you DO control.
Your email list.
Email marketing has proven 3500% ROI.
In other words, starting your own newsletter is perhaps the most important growth lever you could pull for your brand.
In less than 12 months I’ve built a high-engaged email list of 58k (and counting) subscribers around my personal brand.
I’ve also generated tens of thousands of dollars in CONSISTENT revenue each month from this list of loyal readers.
And that’s just for my personal brand - I’ve also built an email list of over a million subscribers that’s been worth millions in revenue over the years.
Now I’m going to help you do the same.
In Newsletter OS I share the exact systems I’ve used to grow a lucrative email list.
So you can harness the power of this often-overlooked asset and take your brand to the next level.
Are you ready to build your own untouchable, “owned” audience?
Grab Newsletter OS and let’s get started.
What You'll Discover in Newsletter OS
The proven blueprint to transform your scattered audience into a loyal customer base and increases conversion by 120%
How to develop a relentless founder mindset and create explosive newsletter growth
Battle-tested strategies to carve your unique space in your industry
Often-overlooked ways to engineer an insatiable demand for your services/products
How to design lead magnets and signup page that irresistibly attracts new subscribers
Successful funnel systems you can implement to convert transient visitors into long-term subscribers and increase your revenue
The secret to turning your audience into your most valuable asset is finally revealed…
It’s time to unlock your true potential for growth with a conversion strategy that outperforms other platforms by 120%.
Become a Category Champion
Discover how to become a Category Champion and engineer demand for your product or service.
This lays the foundation for building a loyal community, refining your approach, and inspiring others on the path to success
Creating a High-Converting Signup Page
Discover how to turn your signup page into a conversion machine with strategies to understand and engage your target audience.
Leveraging what’s shared in this lesson will leave your audience feeling compelled to join your newsletter and learn more from you.
(BONUS) Segmentation, Personalization, and Deliverability
List segmentation, personalization and deliverability all play a crucial role in ensuring your content reaches your subscribers and can ultimately drive higher conversion rates.
Learn the basics of these important principles to ensure your email marketing is top-notch.